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Playback
Brand Identity design for brand that appeals to Gen Zs by crafting immersive digital experiences that hope to preserve nostalgic moments in the present.
Services
Identity & branding, Digital
Client
Playback
Year
2024
The Challenge was balancing cultural heritage with modern trends in a digital first world
We had to design an outcome that forges cultural connections between contemporary world and cultural heritage.
“The goal was to engage Gen Z through engaging storytelling that blends nostalgia with current technological advances captured in the brand identity. Striking a balance between past and future with the audience.”
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