Citisquare
Brand Identity design for an e-commerce real estate company.
Services
Brand Identity
Client
Citisquare
Year
2022
CITISQUARE AFRICA is a real estate e-commerce platform that promotes a comfortable lifestyle and allows users to earn income passively. The redesigned identity sought to present the brand as a technological and real estate wealth advisor.
The logo is a thoughtful representation of the brand's purpose, featuring a convergence point that signifies its role as a central hub for transformative opportunities. The design subtly incorporates a "C," connecting to the brand name, while its architectural elements project trust, structure, and reliability.
The green-toned palette was carefully selected to evoke wisdom, growth, wealth, and well-being, aligning with Citisquare’s vision of empowering users to elevate their quality of life. The result is a cohesive identity that encapsulates the brand's purpose and ambition.